5 Ways to Get More Clients in San Jose CA
As a growing business in the heart of Silicon Valley, it can be difficult to attract clients. San Jose is one of the largest cities in California. While it is a great city to start a business because of the infinite possibilities, there can be a bit of a struggle getting started. At Solutionarian Marketing, we help small to medium businesses gain more traction and increase their visibility through strategic digital marketing. We will provide you with a brief guide on how you can get more clients in San Jose CA.
Know your business
Before you can advertise your company to the public first make sure that your message is unified and that you are ready to service leads. This applies to anyone in any field. Your team must understand your mission, vision, and company values. Also, how’s your website? When is the last time you updated it? One thing you have to remember about San Jose is the importance of staying updated. People don’t want to go to your website if it’s noticeably out of date.
Getting more clients for your business
Once you’ve situated your company and website. You are ready to go out in search of more clients. Print marketing can work wonders for some (depending on your target market), however, more traffic is drawn online. Our tips will focus more on online traffic and help you get more clients in San Jose CA.
- Social media presence
Facebook, Yelp, and LinkedIn are the holy trinity of social media platforms. It is a must for nearly every business to have at least these three business accounts created. Of course, there are other platforms that can be useful to get more clients, such as the following:
- Twitter – Twitter can be beneficial to companies that like to engage with its audiences and that can provide regular updates. Remember, people on Twitter want to see a variety of things, so posting the same service or message won’t get anyone interested in what you have to say.
- Instagram – Instagram is great for companies that have a strong visual approach. Fair warning, true Instagram users are snobby, especially in San Jose, so don’t post any amateur images. Clothing stores, bakeries, or hair salons are all great examples of companies that should be on Instagram.
- YouTube – If your company does a lot of tutorial videos or a lot of behind the scenes videos, YouTube is where you want to be. We’ve seen many companies get a lot of traction and a fair amount of following because of interviews, ‘about the company’ videos, etc.
- Pinterest – While Pinterest might seem like it is only about DIY wedding decorations or cute tattoos, however companies can benefit from having an account as well. Again, this would be geared more for visual components to a company. However, this can be your trucks, team, or company infographics.
- Blog content
There’s no easier way to get more clients than starting a blog. At the start of this, we said to update your website. There is a reason we said that. Many clients come to us and have no idea on how they navigate their site. A successful company is comfortable working on its website or has trusted partners that can for them. Blogs are one of the easiest ways to do the following:
- Reach audience members – Before anyone chooses a specific company to work with, they do research. For example, if someone is looking for a plumber in San Jose CA to fix their clogged drains, they’ll research. If you have a blog that can relate to their situation, you are giving your professional experience and establishing your credibility before consulting with them.
- Keep your website up to date – An active website is more likely to convert more leads into customers.
- Build searchability – This is one of the easiest ways to gain a reputation for Google and other search engines.
- To get more clients in San Jose CA or any local area region it\’s important to understand and make a connection with your service area through your blogs.
- Build out your website
Does your website reflect accurately on your services? Does your website have all the necessary information for visitors to choose your company/ organization? These are questions you should keep in mind. If the answer is no, you need to take time to develop an organized website that is user-friendly. Take time to under local city optimization strategies and website structure. Your website is a major player to get more clients in San Jose CA. If you don’t have the time or skills to build out locally targeted pages, find a professional to work with.
- Email campaigns
Contrary to what some may believe, email campaigns have been known to help businesses connect with leads. Think of all the business cards you’ve received throughout the years. Or website inquiries that come in. How are you reaching out to past contacts? There could be thousands of dollars missed each year because contacts go untouched.
A methodical email campaign can generate awareness in your audience. Not only that, but they will see that you care and are willing to engage in discussions. Email campaigns, if done correctly, can get more clients in San Jose, CA.
- Google AdWords
Paid advertising. Some don’t want to think about paying someone else to help them get more clients. However, Google AdWords has gained a reputation for helping businesses grow in San Jose. In a competitive market, you could benefit from allowing a budget for paid services. Like everything, it takes a bit of skill to increase leads through Google.
There are many videos online on how to set up your account and how to strategically format your ad to perform its best.
Because San Jose has so many innovative companies trying to talk to the same audience, it pays to take a step back to ensure that your company is organized. As soon as leads come in, it is ultimately up to you and your staff to seal the deal. Onboarding is equally as important as getting leads. At Solutionarian Marketing we have clients that range from local non-profit organizations to trade companies. Each client has their own marketing strategy that is tailored to their audience and company/ organization.
These are just a few way to get your marketing and customer acquisition moving. Digital marketing strategies with a professional can help you get the most out of your time and money.